Did you vote last week?
Your fellow Crowdability subscribers sure did!
We held the vote so you could pick the topic of Crowdability’s next sector report.
It was a close race, but the winner is… the IoT sector.
Those three letters represent one of the hottest trends in tech today:
The Internet of Things—or “IoT” for short.
In the next few weeks, we’ll be publishing a free, in-depth report that tells you everything you need to know about investing in this space.
But before we publish our report, let me give you a quick introduction to this explosive sector…
Then I’ll show you one specific IoT deal you can invest in right now.
What Exactly is “IoT”?
Before I tell you about the investment, let me explain what the Internet of Things is.
You see, IoT can encompass many different technologies:
From self-driving cars…
To “smart” thermostats for your home...
To fitness trackers like the Fitbit that you wear on your wrist.
What unites these everyday “things” under the IoT umbrella is that you can connect them to the Internet, making them infinitely more powerful.
For instance, the Fitbit became a multi-billion dollar product not just because it can track your steps and calories—but because it can upload that data online.
Once that data is online, you can use it to keep better track of your health and fitness goals, and you can share it with your doctors.
The Market Potential is Tremendous
Given the wide range of applications for IoT devices, industry experts and investors alike are extremely excited about the sector’s growth.
The last time we witnessed a technology with this much potential was in the mid-90s, when the Internet was first being commercialized.
The growth of the Internet led to one of the most profitable bull markets of the last 50 years—and the IoT market might usher in the next bull market. Here’s why:
Market research group Business Insider recently forecast that by 2020, there will be 34 billion connected devices. That’s up from just 10 billion in 2015.
It also forecast that over the next five years alone, more than $6 trillion will be spent on IoT solutions.
A market that size would dwarf the combined markets for mobile and desktop computing by a margin of 3-to-1.
Given this growth potential, it’s no surprise that money is pouring into IoT.
For example, Google acquired IoT home thermostat company Nest Labs for $3 billion. Then it bought DropCam, an IoT home-security solution, for $555 million.
Venture capitalists have been focusing on this space, too:
After investing close to zero dollars into IoT start-ups in 2010, they invested more than $3.4 billion in 2015.
And today, you could start investing in IoT, too…
Making Homes Smarter
Although IoT is a young sector, products built for the home have already proven they can attract a broad audience and big dollars. (Case in point: Google’s multi-billion dollar buying spree for home-based IoT devices.)
Which is why I was excited to see that a certain IoT start-up was accepting investment reservations from all investors, regardless of their net worth or income.
The company’s name is Keen Home. Its goal is to improve the “core systems” of the home, including the systems that control the air we breathe.
You see, according to the company, “Human beings consume more air daily than any other substance and chemicals and toxins are easily absorbed through the lungs. “
So the company’s first product is focused on creating a “smarter” air vent and filter:
By integrating its vents and filters with internet-enabled sensors and software, the company can constantly monitor the air in your home for specific contaminants—and when necessary, filter them out.
Its device is currently on the shelves of 600 Lowe’s stores, and it’s already generated more than $2 million in sales.
Please note: Crowdability has no relationship with Keen Home, or with any of the platforms or companies we write about. Crowdability is an independent provider of education, information and research on start-ups and alternative investments.