Count.It

Count.It integrates popular fitness trackers and apps to power individual and group wellness challenges.

At its most basic level, the product reinvents gym reimbursement benefits and fitness challenges for an Internet and sensor-enabled world. More broadly, it's a tool to help bosses, HR managers, and community leaders build healthy, engaged cultures.

While personal fitness trackers focus on individual data and goals, Count.It is obsessed with delivering a social experience. It allows groups to set individual and collective goals, and provides a growing portfolio of "push-button" rewards. Users and company "teams" can earn e-gift cards from Amazon, Chipotle, Starbucks, Fandango, ClassPass, and Whole Foods Market, among others.

On Count.It, groups can opt to be "public," and instantly see how they stack up compared to other groups in their metro area or beyond. In fact, there are now Count.It leagues in 78 U.S. metro areas and 11 countries, and at least one major hotel group.

Finally, Count.it brings the challenge experience to the user, wherever they live their online life. The platform is not just a responsive Web App, but also exists as native Slack and Hipchat applications and a native iOS App.

In short, Count.It is powerful culture-building tool designed for the modern workplace.

Team Background

Oliver Ryan - Founder & CEO

Oliver Ryan is founder and CEO of Count.It Labs.  He is also the co-founder of Apartment Therapy Media (2004), one of the top lifestyle media networks online reaching over 20 million unique visitors per month. Immediately before founding Count.It, Ryan launched and ran SocialWorkout.com, an early fitness culture blog and interactive community. From 2009 to 2013, Social Workout hosted over 40,000 interactive fitness challenges with partners such as AOL/Huffington Post, Everyday Health, Greatist, Equinox, and Yoga Journal. The company also partnered with Whole Foods Market to develop and launch Full Spoon, a workplace wellness service launched in Norther California and successfully sold to LinkedIn and Tesla Motors.  The Count.It technology, product design, and  business model grew out of all of these experiences.Prior to diving into the world of "social fitness," Ryan launched Apartment Therapy with his brother — while also covering technology as a writer/reporter at Fortune magazine. In an earlier life, he lived in Silicon Valley and was the Director of Business and Technology content for Knight Ridder Digital — and onetime General Manager of SiliconValley.com.Ryan is a graduate of the Harvard Business School and the Columbia Graduate School of Journalism. He earned his BA in Physics, with honors, from Wesleyan University.

Craig Benerofe - Chief Engineer

Craig Benerofe is the Chief Engineer of Count It Labs, responsible for all software development, tech strategy, and maintenance of the Count.It platform. He has served in that role since January 2016. Prior to joining Count It, Benerofe worked as a contract web developer for a number of early stage technology companies. Among notable engagements, he was the lead developer and system architect at 300 Entertainment, which has developed a B2B platform for music discovery. In 2015, he served on the software development team at Paperspace, a venture backed Y-Combinator graduate. He has worked closely with IncentFit, a wellness startup, and also launched whostandsup.com, focused on aggregating sales information and analytics on the standing desk market and related ergonomic office furniture. He is a graduate of the University of Michigan, with a B.S. in Computer Science.

Co-Investors