EMMA Cosmetics

At EMMA New York, we set out to create a luxury cosmetics brand that was specifically designed to capture and enhance timeless beauty. Created in collaboration with a team of celebrity makeup artists.

EMMA luxury cosmetics are color-matched and formulated using top quality natural ingredients. Developed with the latest scientific research and the highest quality natural ingredients, EMMA formulations are clinically proven to enhance your complexion and combat its common issues.

With the beautifully color-matched shades of Sheer Light Foundation and the antioxidant-rich, instantly perfecting BB Cream, EMMA has the perfect makeup solution to create a flawless canvas for your skin.

EMMA Lipstick, Lip Gloss, Eye Shadow and Blush are professionaly edited so no matter what look you choose, EMMA will help you create flawless, expert-looking results every time.

We sell products in both China, the world’s fastest growing cosmetic market and the United States, the world’s largest cosmetics market. We leverage multi-channel distribution that integrates brick-and-mortar, online, television, and mobile.

Co-Investors