Epec Spirits has created a new kind of whiskey.
It’s called James FC Hyde Sorgho. And it’s made using a special crop called sorghum.
In China, sorghum is used in one of the country’s most popular spirits “Baijiu.”
According to the International Wine and Spirits Record, a news source for the global spirits industry, Baijiu is the most popular and valuable spirit in the world.
In 2014, Baijiu accounted for $80 billion of spirit sales. And in 2016, 1.1 billion cases of Baijiu were sold globally.
But despite Baijiu’s success, most U.S. alcohol producers haven’t used sorghum — Baijiu’s key ingredient — in its products. Epec is changing this process and targeting the $62 billion global whiskey market.
In April 2012, Epec acquired a 15% stake in Delta BioRenewables, a leading sorghum production agricultural company. Four years later, the company introduced its sorghum-inspired whiskey.
Epec's whiskey is currently available in eight states. The company has a distribution agreement with Southern Glazer’s Wine and Spirits, America’s largest national distributor.
And Epec was awarded "Best in Category" and received a perfect score from The Whiskey Wash, a popular whiskey review website.
Epec's business idea is timely from an investment perspective.
Multiple alcohol manufacturing companies have been acquired recently. For example:
In October 2016, Constellation Brands acquired High West Distillery for $160 million…
And in June 2017, Diageo acquired George Clooney’s tequila company, Casamigos, for $1 billion.