FlipWord

Learn a New Language

Company Information

Website:

https://flipword.co

Sector:

Internet Software & Services

Location:

Palo Alto, CA

FlipWord teaches language by integrating learning into everyday activities.

PROBLEM
Language educators and app developers have tried to increase the effectiveness of their lessons by making learning more fun.

These efforts, however, have done little to improve results. Knowledge fades. Review habits don’t stick.

Based on the Ebbinghaus Forgetting Curve, half of new memories are lost within a few days unless reviewed. Even though review is part of traditional language curriculum, no teacher can help after the semester ends.

Language apps schedule learning and review for users. But people ignore their scheduled notifications, procrastinate studying, or stop visiting the app entirely.

SOLUTION
FlipWord integrates effortless language learning into web browsing.

FlipWord is a Chrome Extension (and soon mobile app) that intelligently and automatically replaces a few words with the language you want to learn on every English webpage, as you casually browse the web.

Simply hover over to access a bite-sized lesson. Your knowledge will grow exponentially, quantified through progress charts and various tiny quizzes.

With FlipWord, you don't need to set aside any time to learn. Instead, you constantly learn as you browse your favorite content. FlipWord aims to make sure this personal but effective habit will accompany you through life.

STATS
* Over 6,000 users signed up for the company's beta, with over 50% user retention
* Addressing $5 billion online language learning industry
* Earned Top Prize at the University of Illinois Urbana Champaign (UIUC) Cozad New Venture Competition
* Founded by two passionate UIUC alumni with experience working at Amazon, and New Oriental (Asia's largest language-training company).

Team Background

Thomas Reese - Co-Founder

Thomas earned Top Prize at the University of Illinois Cozad New Venture Competition.

He earned degrees from University of Illinois at Urbana-Champaign and Missouri University of Science and Technology (UMR).

Yinghua Yang - Co-Founder

Yinghua earned her Bachelor's Degree from Zhongnan University of Economics and Law, and her Master's Degree in Teaching English as a Second Language from University of Illinois at Urbana-Champaign.

She has been a Graduate Teaching Assistant at University of Illinois at Urbana-Champaign, a User Experience Researcher at John Deere, and an English as a Second Language Instructor at New Oriental Education & Technology Group.

Ji Woong Hong - Korean Market Lead
Jaebum Lee - Web Developer
Jenny Tran - iOS Developer
Vivian Xiao - Designer
Matthew Sun - Web Developer
Matt Ao - Web Developer
Elijah Spiegel - Web Developer
Jerry Gong - Web Developer
Devin Ho - Web Developer
Melissa Chen - Designer
Veer Siraj Shah - Marketing
Jayaram Yeluri - iOS Developer
Paul Rizo - Language Expert
Kent Uchida - Language Expert
Hayne Kim - Android Developer
Allegra Domel - Android Developer
Chris Young - Android Developer
Joseph Procopio - Android Developer
Eric Huang - Designer
Marcus Lampert - Language Expert
Christ Chueh - iOS Developer
KyuSan Jun - Language Expert
Vikram Seshadri - iOS Developer
Annie Kim - Web Developer
Carlos Reyes - Web Developer
Richard Verdin - Marketing
Idam Obiahu - Web Developer
Iohitaksh Gugpet - Web Developer
Dejun Qi - Web Developer
Madhav Kumar - Web Developer

Co-Investors

Raising
$50K
Committed
$85.231K (170%)
Current Valuation
$5 million Cap / 20% Discount
Min. Investment
$20
Deal Type
Title III
(For all investors)
Offering Type
SAFE
Finance History
Notable Investors
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