Education Toys focused on STEM
RaceYa builds educational toys focused on Science, Technology, Engineering and Math (STEM).
The company believes that too many educational toys expect kids to do a complicated building process, but aren't fun to play with after that.
RaceYa is more than a toy. It's a combination of the car, the curriculum and the community.
Basically, RaceYa teaches kids STEM through customizable radio-controlled cars.
The company believes it is addressing a $4 billion market. (Of the $25 billion US toy market, building sets, youth electronics and vehicles make up approximately $4 billion.)
RaceYa, cutting across these categories, aims to capture a sizable portion of this market.
Abigail has a PhD in Anthropology from Columbia University. She developed a passion for toys after observing how toys shape kids’ understanding of the world and their place in it.
Geoffrey spent 15 years working with the Blue Man Group developing their mind-blowing musical instruments, sets and props. He then ran his own design shop for 9 years before moving into commercial product development.