Wow, No Cow — But Milk These Profits

By Matthew Milner, on Wednesday, February 10, 2021

“Terrible.” “Inescapable.” “Weird.”

That’s how people on Twitter described Oatly’s Superbowl commercial.

In case you don’t know, Oatly makes oat milk, a plant-based milk alternative made from oats. And its commercial stood out because, well, it was so bad.

The ad (you can see it here) features the company’s CEO standing in an oat field playing an electric piano and singing the words, “Wow, no cow” over and over again.

So today, I’ll answer two questions for you:

First, why has this “weird” company grown to a value of about $10 billion?

And more importantly, how can you get in on this trend?

Plant-Based Products Go Mainstream

To set the stage here, first let me explain why Oatly has become so popular.

As Bloomberg reported earlier this week:

“Oatly’s popularity highlights plant-based products’ jump into the mainstream, as environmental and health concerns spur consumers to seek alternatives…”

You can already find Oatly “lattes” at Starbucks in China. Next stop? Global domination.

Perhaps that explains why Oatly recently attracted funding from Blackstone, Oprah Winfrey, and Jay-Z — and is considering an IPO that could value the company at $10 billion.

But it’s not just the market for dairy alternatives that’s thriving…

Meat Alternatives, Too

According to CNBC, the market for plant-based meat alternatives is already worth $20 billion per year.

Leading the way are companies like Impossible Foods and Beyond Meat.

If you haven’t tried their products, you should: they taste shockingly similar to real meat.

And that might explain why the value of these companies is skyrocketing.

Let me explain…

100 Baggers and 1,000 Baggers

Not so long ago, back when it was little more than an idea, Impossible Foods raised $9 million to fund its development. At the time, it was valued at an estimated $40 million.

But by last year, as reported by Axios, it was valued at $4 billion.

That’s a 100-bagger — enough to turn a $1,000 investment into $100,000.

Then there’s Beyond Meat…

Around the same time that Impossible Foods raised its first big round of funding, Beyond Meat raised $2 million. At the time, it was valued at about $10 million.

But today, Beyond Meat (Nasdaq: BYND) is a publicly-traded company worth $10 billion.

That’s a 1,000-bagger — enough to turn a $1,000 investment into $1 million.

Returns like these help explain why investments into startups focusing on plant-based meat and dairy alternatives are soaring:

As Fast Company recently reported, in the first half of 2020, investments into such companies reached $850 million. That surpasses the total amount raised in all of 2019.

So, are you ready to get in on this trend?

Here’s how…

Four Deals to Explore Today

Hundreds of new companies focused on plant-based meat and dairy alternatives are just getting started.

Here are four you can invest in today for as little as $100:

  • Moku looks like bacon and tastes like jerky. Its jerky is made from mushrooms. It was one of just three new brands selected to be part of Amazon's Emerging Brands Program for 2020.
  • Akua uses ocean-farmed kelp to make plant-based jerky and burgers. The process it uses was named one of Time Magazine’s Best Inventions of 2019. 
  • Genius Juice makes dairy-free coconut smoothies. When it was featured on the TV show Shark Tank, it received offers from Mark Cuban and Barbara Corcoran.
  • WellWell has already sold nearly 800,000 of its plant-based beverages and dairy-free protein drinks.

But Remember…

Keep in mind:

I’m not recommending that you go and blindly invest in these startups.

These are early-stage ventures, so you need to do substantial research before making an investment decision.

But if you’re interested in the growing trend of plant-based meat and dairy alternatives, these are a great place to start your search for some “Wow, no cow” profits!

Happy Investing

Please note: Crowdability has no relationship with any of the startups we write about. We’re an independent provider of education and research on startups and alternative investments.

Best Regards,
Matthew Milner
Matthew Milner


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