Blendtopia
Organic, Ready-To-Blend Smoothies
Company Information
Blendtopia has created a line of ready-to-blend, nutritious smoothies.
Each smoothie contains nutrient-dense superfoods, and is vegan, gluten-free, and 99% organic.
With its smoothies, Blendtopia is targeting the rapidly-growing organic food and beverage market.
According to Zion, a market research firm, this industry is projected to reach $323 billion by 2024.
In the U.S. alone, sales of organic foods and beverages totaled just under $50 billion in 2017. And according to Nielsen, 88% of American households purchased organic food or beverages last year.
Within this market, increased demand for on-the-go meals and a growing awareness of the health benefits of smoothies has helped the global smoothie sector surpass $15 billion.
Blendtopia offers eight different smoothie varieties, including:
Detox - A mixture that flushes toxins from the body while improving digestion…
Immunity - A mixture of berries and chia seeds designed to boost the immune system with antioxidants and nutrients like vitamin C…
Strength - Delivers a complete source of protein with amino acids and ingredients like spinach, avocados, and wheatgrass powders.
Every smoothie is pre-portioned, and requires only added liquid and a blender to make.
Blendtopia’s kits are sold individually or through a subscription service, enabling the company to generate recurring revenue.
Its smoothies are marketed through a partnership with iLevel Brands, a health and wellness sales broker.
Through its network of distributors, iLevel Brands works with notable retailers including Whole Foods, Albertsons, and Publix. Blendtopia’s products are available in more than 1,000 stores across the U.S., including Whole Foods, Kroger, Wegmans, and several independent grocers.
As of October, the company has generated nearly $400,000 in revenue in 2018, an 83% increase from the year before.