Clothes Combining Luxury and Performance
Buki makes a line of luxury clothing made from performance fabrics.
Its clothes are made using proprietary Japanese fiber technology called Kinoki. This fiber reduces moisture and wrinkles, and helps clothes remain flexible and breathable.
This type of clothing is filling a gap in the $292 billion U.S. apparel market. Historically, consumers have been forced to choose between performance wear or luxury wear. Buki is the first clothing company to combine these two characteristics.
The company’s CEO previously led men’s design campaigns for brands including Callaway and Tommy Bahama. And its COO has 20 years of retail marketing experience with companies including Amazon and Nordstrom.
Buki began selling its clothes in November 2016. The company holds a 70% customer retention rate, compared to the industry average of 32%. And its gross margins are 78%, compared to the industry average of 40%.