AI-Based Video Surveillance

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Company Information



Security Services


Redwood City, CA

Cloudastructure is an enterprise security solution for businesses.

It uses a combination of artificial intelligence, object detection, and facial recognition technology to provide advanced video surveillance and access-control services.

The company is led by co-founder Rick Bentley, who has more than 20 years of startup experience, and sold his previous company to Uber in 2015.

Security is a $200 billion industry. Areas including access control and video surveillance comprise nearly one-third of this market.

Despite the size of these sectors, current physical security options for companies are problematic — for example:

Common security tools such as Radio Frequency Identification Cards, or RIFDs, can be “copied” by cyber criminals without being removed from a person’s wallet or purse.

And security guards — whose jobs primarily consist of verifying that an employee’s face matches their badge and no one walks in without proper identification — aren’t reliable.

Bentley experienced these security issues first-hand while working for Google. There, the company used what it called the “Tailgator.” This was an employee dressed in an alligator suit who would try and sneak past security guards as employees entered the building, a technique known as “tailgating” or “piggybacking.” Then, at weekly meetings, security would play recorded video of every person who let in the “Tailgator.”

It was these issues that inspired Bentley to develop Cloudastructure’s advanced security system.

The company’s system consists of video surveillance cameras, automated doors and locks, and a centralized management program.

Using these tools, Cloudastructure’s security system uses a combination of artificial intelligence, facial recognition, and object detection to monitor traffic and record information regarding employee entrance and exit activity.

At the same time, Cloudastructure sends the data it collects to the “cloud” where it’s stored more securely than on a single hardware device. This data can be accessed anywhere, and enables the system to perform its advanced AI-related features.

In addition, Cloudastructure offers AI features not found in other security systems. These include:

• Tagger: This generates tags for every object record in the video, including labels such as “animal,” “person,” or “vehicle.” In doing so, users can search previously recorded video content by using these tags.

• Smartkey: This enables employees to use their smartphones to open doors. It’s more secure than RIFD cards and, because most people carry their phone with them, is also convenient.

• Facial Recognition: This feature tags all videos with faces recognized by the software. Users can search video content by known individuals or unknown people based solely on a physical description.

• Multifactor: This automatically matches faces with work badges and enables users to use their phone as a badge as needed.

• Tailgate Prevention: This monitors instances of tailgating or piggybacking.

Cloudastructure earns recurring revenue through subscriptions for its cameras and door monitors. Each product comes with zero maintenance or replacement costs, as well as a lifetime warranty.

Cameras are $249 per year, door monitors are $100 per year, and its centralized management system costs approximately $1,000 per year.

Cloudastructure is generating more than $100,000 in annual revenue, and notable customers include the city of Palo Alto, California; the University of California Santa Barbara, and TXU Energy.

In addition, the company has raised $1.4 million from strategic investors including China Growth Capital, a venture capital firm investing in early-stage tech companies, Highway 1, an accelerator program for early-stage tech hardware companies, and Root Ventures, a VC firm investing in "hard tech" companies.

In the future, Cloudastructure aims to develop distribution partnerships, and file patents for its security solutions.

Team Background

Gregory Rayzman - Chief Technology Officer

Before joining the team at Cloudastructure, Gregory was a technical advisor and database analyst for Apple.

Specifically, he provided services to the company’s marketing team and developed data migration procedures for Apple’s internal projects.

He was the Chief Technology Architect behind TheFind, a shopping-centric search engine that was acquired by Facebook in 2015.

He was one of the founding engineers at ITM Software, a company acquired by BMC Software in 2008. In addition, he served in the same role for Annuncio, a software development company acquired by Oracle.

Greg earned a Bachelor’s degree and Master’s degree in Computer Science from Moscow University.

Rick Bentley - Founder & CEO

Rick has more than 20 years of experience at technology startups.

He founded Televoke, a company developing software for location mapping. Under his guidance, the company raised funds from notable venture capital groups including Softbank, and was eventually acquired by Uber.

He previously served as an advisor at Google, where he reported directly to Andy Grove, one of the company’s earliest investors and regarded as one of the greatest business leaders of the 20th century.

Rick was the former Director of Business Development for Machina, a design and engineering company developing consumer electronics. In addition, he was the former Director of Product Development for Sensory, which at one time had the largest base of speech recognition systems in the world.

Throughout his career, he has been awarded multiple patents, many of which were bought by Samsung.

Rick earned a Bachelor’s degree in Physics and a Master’s degree in Engineering from UC Berkeley.

Craig Johnson - Vice President of Business Development

Craig brings more than 20 years of sales experience to Cloudastructure.

He was previously Chief Operating Officer for a startup focused on creating digital signs.

Prior to that, he was a general manager for Honeywell, a company that produces various commercial and consumer products. While there, he was in charge of a 100-person team that focused on selling and installing HVAC systems, fire alarms, and security systems in large commercial buildings.

He served two years as the Vice President of Business Development for Connexed Technologies, an early-stage company focused on IP video surveillance. In addition, he served six years in the U.S. Army Reserves.

Craig earned a Bachelor’s degree in Marketing from the University of Wisconsin and an MBA from DePaul University.


Root Ventures

A venture capital company investing in hardware, development tools, and data science. Portfolio includes Shaper, Wallaby Financial, and Preact.

$210K (30%)
Current Valuation
$10 million Cap / 20% Discount
Min. Investment
Deal Type
Title III
(For all investors)
Offering Type
Finance History
  • $750K
    (Convertible Note)
Notable Investors
  • Root Ventures
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