Customer Loyalty Software for Retailers

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Company Information




Customer Relationship Management Software


Briarwood, NY

Dashible is a software-as-a-service (SaaS) platform aiming to disrupt the $100 billion market for deals and loyalty programs.

Its software serves both retailers and shoppers:

It provides businesses with opportunities to reach new customers, create customer loyalty, and increase revenue.

And it helps consumers find deals, discounts, and promotions at local businesses.

Dashible is used by retailers throughout New York City and New Jersey. And the company is seeking capital to expand its customer-base nationwide in 2021.

As mentioned, Dashible is focused on two problem points for retailers: deals and loyalty programs.

Deals have proven to be one of the best ways to get new customers in the door. But if they only come once, what's the real benefit? To promote these deals, businesses rely on daily deals platforms that require offering deep discounts. And these platforms are expensive due to revenue-sharing agreements, and typically only attract one-time customers.

Meanwhile, loyalty programs mainly focus on customers that businesses already have. And these programs are often executed through problematic solutions such as printed paper loyalty cards or expensive platforms that don’t integrate with existing software.

Dashible believes that deals and loyalty programs should work together for maximum effectiveness. And that’s just what its platform does: it enables retailers to connect deals (to attract new customers) and loyalty programs (to retain these customers and build long-term relationships).

Through its digital platform, Dashible puts control in the hands of retailers. Business owners can create custom deals that work specifically for their needs. The app also enables them to interact with customers even when they’re not in the store.

On the customer side, Dashible is presented as a fun, engaging app that enables them to easily find deals and loyalty programs in their area.

The key to Dashible is that all of its services work together to help businesses increase revenue, and save time and money. They can also use the software to collect valuable data about consumer behavior.

Dashible is initially focused on the 10 million U.S. retailers that have a digital presence. (Digital shopping experiences are critical in the wake of Covid-19.)

To generate revenue, the company charges businesses monthly subscription fees at three different levels. It also offers free trials to let businesses get to know Dashible before committing.

The three levels are:

• Silver: $49 per month, which includes use at two store locations.

• Gold: $89 per month, which includes use at three store locations.

• Platinum: $129 per month, which includes use at four store locations.

Dashible’s software is available for iOS and Android users.

The company has already signed up more than 330 businesses in New York City.

Team Background

Marvin Johnson - CEO

Prior to starting Dashible, Marvin was Head of Payments & Treasury at Mezu, a digital payments platform. Before that, he spent eight years at Mastercard, where he served as Vice President of Product Development and VP of Product Management.

Earlier, Marvin co-founded Cipherlink, a provider of encrypted messaging and e-mail. This company merged with iKobo, an early financial technology company and global card-based remittance platform. He then led iKobo as its CEO, and grew the business to attract customers in 120 countries. iKobo was eventually acquired.

Marvin co-founded RTP Financial Services, a provider of payroll card services that was acquired by Transcard. He began his career serving as a nuclear submarine officer in the U.S. Navy.

He earned a Bachelor’s degree in Materials Engineering from the University of Florida and an MBA from Georgia State University.

Tony Carter - Chief Technology Officer

Tony has more than 20 years of experience in technology and information security. He is a certified Information Security System Professional.

Prior to starting Dashible, he founded iTrust Labs, a company focused on security-related penetration testing. Before that, he co-founded Cipherlink, a provider of encrypted messaging and e-mail.

Cipherlink later merged with iKobo, where Tony served as Chief Technology Officer. While with this company, he built and managed the security of its global money transfer platform.

Earlier in his career, Tony served in the U.S. Air Force as an information security specialist, where he designed secure systems for government organizations including the Defense Advanced Research and Projects Agency (DARPA).

$19K (8%)
Current Valuation
$4.09 million
Min. Investment
Deal Type
Title III
(For all investors)
Offering Type
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