Enclave Beverage Group (EnBev)

"Total" Beverage Company

Company Information

Website:

https://www.enbev.com/

Sector:

Alcoholic Beverages, Non-alcoholic beverages

Location:

Newark, DE

Enclave Beverage Group has set out to become what it calls a “Total" beverage company — in other words, a diversified company that offers alcoholic and non-alcoholic drinks.

The company has already created a flavored alcoholic beverage that's available at music festivals and convenience stores...

And it soon plans to introduce a line of premium bottled water marketed to high-income consumers.

The company's first product, EYE-V, was launched in December 2016. EYE-V is a wine-based cocktail served in reclosable cans and twist top pouches. The cocktail is available in two flavors, Magarita and Tropica.

Enclave is negotiating to sell EYE-V at nearly a dozen major events in 2018, each of which receives between 50,000 to 100,000 attendees.

EYE-V is Enclave’s way of targeting the Flavored Alcoholic Beverages sector. Over the past decade, multiple alcoholic beverage companies have achieved success with flavored drinks. For example:

Four Loko mixed drinks have generated $150 million in sales...

And since 2012, Bud Light’s “Lime-A-Rita” flavored drinks have added $300 million to Budweiser’s revenues.

In addition to the alcoholic beverage industry, Enclave is targeting the global bottled water market, which is projected to be worth $280 billion by 2020.

To do this, Enclave will introduce a line of bottled waters, or what the company calls a “Premium Water Portfolio.”

This will include single-serve still and sparkling bottled waters, as well as a reuseable bottle. Enclave’s bottles will feature a contemporary design to suggest a premium, luxury brand.

Company Founder Oscar Chow has extensive experience in the beverage industry, including 13 years as a senior marketing manager with Red Bull energy drink.

Team Background

Oscar Chow - Founder and CEO

Co-Investors

Raising
$1.07 million
Committed
$20.896K (2%)
Current Valuation
$7 million Cap / 15% Discount
Min. Investment
$100
Deal Type
Title III
(For all investors)
Offering Type
SAFE
Finance History
  • $110K
    2016-07-01
    Unknown
Notable Investors
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