"Total" Beverage Company
Enclave Beverage Group has set out to become what it calls a “Total" beverage company — in other words, a diversified company that offers alcoholic and non-alcoholic drinks.
The company has already created a flavored alcoholic beverage that's available at music festivals and convenience stores...
And it soon plans to introduce a line of premium bottled water marketed to high-income consumers.
The company's first product, EYE-V, was launched in December 2016. EYE-V is a wine-based cocktail served in reclosable cans and twist top pouches. The cocktail is available in two flavors, Magarita and Tropica.
Enclave is negotiating to sell EYE-V at nearly a dozen major events in 2018, each of which receives between 50,000 to 100,000 attendees.
EYE-V is Enclave’s way of targeting the Flavored Alcoholic Beverages sector. Over the past decade, multiple alcoholic beverage companies have achieved success with flavored drinks. For example:
Four Loko mixed drinks have generated $150 million in sales...
And since 2012, Bud Light’s “Lime-A-Rita” flavored drinks have added $300 million to Budweiser’s revenues.
In addition to the alcoholic beverage industry, Enclave is targeting the global bottled water market, which is projected to be worth $280 billion by 2020.
To do this, Enclave will introduce a line of bottled waters, or what the company calls a “Premium Water Portfolio.”
This will include single-serve still and sparkling bottled waters, as well as a reuseable bottle. Enclave’s bottles will feature a contemporary design to suggest a premium, luxury brand.
Company Founder Oscar Chow has extensive experience in the beverage industry, including 13 years as a senior marketing manager with Red Bull energy drink.