GoPetie

Mobile Platform For Pet Services

Company Information

Website:

http://gopetie.com/

Sector:

Pet Technology

Location:

Boston, MA

GoPetie is a mobile platform that helps municipalities manage pet licensing, and helps pet owners find pet-friendly services.

Through the company’s proprietary Pet License Management System, GoPetie streamlines a town's pet registration process, and advertises local services for pet owners.

Through the app, pet owners can communicate with each other and ask each other pet-related questions.

In the words of company CEO Diego Mendes Alves, GoPetie is a “combination of Uber, Tinder, and Yelp for pets.”

The company is targeting the massive $69 billion pet technology, or “pet tech” market.

Earlier this month, Forbes noted that pet tech “has venture capitalists wagging their tails.”

That proclamation was due to recent M&A activity within the industry — for example:

In January 2018, Softbank Capital invested $300 million into Wag, a mobile platform for booking dog walking services…

And in 2015, Mars acquired Whistle, a maker of smart dog collars, for $117 million.

GoPetie is initially targeting pet owners in the U.S. and Canada.

Despite the fact that nearly every developed nation requires some form of pet licensing or registration, 95% of pet owners do not license their pets.

As a result, cities and municipalities lose $1.5 billion each year on licensing fees.

Meanwhile, pet owners have trouble identifying local services such as groomers and pet-friendly hotels, and are forced to carry around their pet’s medical documents for verification purposes.

GoPetie has created a solution.

By using GoPetie, pet owners can store their animal’s license and medical records, as well as purchase pet-centric services such as pet sitting or kennel appointments…

Municipalities can manage and process new pet licenses and license renewals…

And pet-friendly businesses can directly advertise to customers.

GoPetie generates revenue four different ways:

Pet licensing fees: pet owners pay a fixed fee for each pet license...

Service fees: pet-friendly businesses pay a fee each time a service is booked through the GoPetie app...

Membership subscription: pet owners pay an annual fee to access the features and resources on the app...

Advertising: local pet businesses can advertise directly on the app.

GoPetie has 4,000 users on its platform.

The company is already working with 3 municipalities in Massachusetts, and has partnerships with national pet organizations including Best Friends and RescueGroups.org.

Team Background

Ann Marie Mathis-Almarei - Chief Marketing Officer

Ann Marie brings more than 20 years of marketing experience to GoPetie.

She formerly founded will-it, a software-as-a-service platform for estate planning.

In addition, she served as Content Director for Jack Morton Worldwide, a marketing and advertising company. While there, she worked with clients such as Liberty Mutual, and focused on creative development efforts.

Ann Marie formerly served as Director of Content and Strategy for Devries Global, a public relations company. While there, she worked with clients including Proctor and Gamble, Anne Klein, and Things Remembered.

She was formerly Creative Director for 360i, a marketing and advertising company. She worked for clients including Coca-Cola, JCPenney, and Kraft Foods. In addition, she served in the same position with advertising company Cheil Worlwide, where she worked with Samsung and Mobile.

Ann Marie earned a Bachelor’s degree in Advertising from the New York School of Visual Arts, and was a 2016-17 graduate of the Boston Start-up Leadership Program.

Diego Alves - Founder & CEO

Prior to starting GoPetie, Diego served as an executive for Progress, a computer software company.

He formerly served as an accountant for Gardner Resources, a consulting company. In addition, he served as a marketing and business consultant for ZeroChaos, an information technology company.

Diego earned a Bachelor’s degree in Business Administration from Worcester State College and an MBA from Bentley University.

Miguel Mendes - UI/UX Designer

Miguel has more than eight years of experience in web development, advertising, and web marketing.

He earned a Bachelor’s degree in Social Sciences at UniCesumar, located in Brazil.

Sandeep Chauhan - Project Manager & Chief Technology Officer

Sandeep is a former co-founder of DrawingView, a company that enables construction companies to easily view blueprints on a mobile device.

For two years, he served as a technology expert for AnyAlpha, a technology company focused on building websites for businesses.

He is a former co-founder and Chief Technology Officer of WorkingGroupLink, a computer software company. In addition, he formerly founded BestTaxPreparers, a company producing tax preparation software.

Sandeep earned a Bachelor’s degree from the Motilal Nehru National Institute of Technology, and an MBA from the University of Michigan.

Elena Volozova - Marketing Director

Elena handles all of GoPetie’s social media activity.

Prior to joining the company, she served as the Marketing Director for Canopy City, an incubator for early-stage companies.

Elena earned a Bachelor’s degree in Business Administration from the University of New York and a Master’s degree in International Marketing from Hult International Business School.

Co-Investors

Raising
$105K
Committed
$1,176 (1%)
Current Valuation
$3.73 million
Min. Investment
$99
Deal Type
Title III
(For all investors)
Offering Type
Equity
Finance History
Notable Investors
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