Physimax

Physimax creates personalized "musculoskeletal" assessments and recovery programs.

Using AI, machine learning, and motion capture technologies, this company’s platform monitors a person’s musculoskeletal condition. This helps minimize pain and injury rates, improves recovery, and optimizes performance.

The company has already attracted many notable customers, including:

• Military clients including West Point, the U.S. Marines, and the Israel Defense Forces.

• Pro sports teams such as the Kansas City Chiefs (NFL), Colorado Rockies (MLB), Indiana Pacers (NBA), and the U.S. Tennis Association.

• Healthcare clients including Emory Healthcare and Genesis Physical Medicine.

• And Division 1 schools including North Carolina, Connecticut, Princeton, and University of Maryland.

(Please note: This particular startup is raising funds from “accredited” investors only. An accredited investor is someone with a net worth of at least $1 million, or annual income of at least $200,000, or $300,000 with their spouse.)

Physimax CEO Ram Shalev was previously Director of Ambulatory Services and Head of Technology at one of Israel’s largest medical rehabilitation centers. And COO David Kahani has more than 20 years of R&D experience with a focus on electronics and computer science.

In the U.S., half of Americans suffer from musculoskeletal issues. These include joint pain, knee injuries, sprains, and strains. Included in this group are soldiers and pro athletes.

Existing assessment and treatment tools are expensive and ineffective. And physical therapy like stretching and jogging aren’t always the right treatment.

Physimax, in contrast, enables trainers to create customized assessments for those suffering from musculoskeletal injuries, and assign them personalized recovery programs.

What separates Physimax from other platforms is its unique intellectual property. This includes:

• Computer vision and machine learning applications.

• 2D and 3D kinematic cameras.

• And a patent-pending overall assessment of an individual’s musculoskeletal profile.

The platform uses motion-capture technology to provide real-time measurements of a patient’s musculoskeletal condition and a personalized training and treatment program.

During the assessment, the platform automatically measures and scores mobility, stability, strength, and movement control using computer vision analysis.

These technologies and innovations enable Physimax to offer what it calls the “4Ps” of digitalized musculoskeletal solution:

Personalized: A self-aided assessment with an objective capture and immediate health “score” of the patient.

Predictive: AI-powered musculoskeletal health insights delivered immediately to the patient. These insights identify “flags” and injury risk factors.

Preventative: Actionable workout programs that provide exercise at multiple levels and phases to improve performance.

Participatory: Patients can provide real-time feedback on their rehabilitation programs, helping trainers tailor the programs on a continuous basis.

Mike Allen, Director of Rehabilitation Services at Steadman Hawkins Sports Medicine, said, “Physimax upgrades our standard of care, saving us precious time with assessments taking minutes and with real-time feedback. The easy-to-interpret report assists our clinicians in decision making.”

Physimax offers its platform as a software-as-a-service, and charges clients annual licenses through a tiered system. The tiers are based on the number of tests a client will conduct using the platform.

The company recently received a $480,000 grant from the Israel Innovation Authority.

Team Background

David Kahani - Co-Founder & COO

David is an R&D expert with a focus on electronics and computer science.

He started his career working for ECI Telecom, a telecommunications company, where he worked for seven years. From there, he served as Executive Vice President of R&D for Optibase (NASDAQ: OBAS), a real estate investment company.

He then became Senior Vice President of Engineering for Teranex Systems, a leader in high performance video processing solutions for broadcast companies. Following that, he worked for eight years at Mobixell Networks, a New York-based telecommunications company, serving as Chief Operating Officer.

David earned a Bachelor’s degree in Computer Engineering from Ben Gurion University.

Ram Shalev - Co-Founder & CEO

Ram brings extensive experience in the medical and technology fields to Physimax.

Prior to starting the company, he was Director of Ambulatory Services and Head of Technology at Sheba Tel Ha Shomer Hospital, one of Israel’s largest medical rehabilitation centers.

Before that, he worked for 11 years at Comverse, a telecommunications company. While there, he served as Head of Product & Marketing for the company’s Mobile Internet Business Unit, and Director for Advanced Messaging Services.

He earned a Bachelor’s and Master’s degree in Engineering from Tel Aviv University.

Nimrod Suzin - Director of Marketing

Before working for Physimax, Nimrod was Associate Director of Media & Communications for the Israel Soccer Federation. From there, he moved on to work for GlideSlope, a sports and entertainment business, serving as a brand strategist and marketer.

After that, Nimrod spent two years as a senior strategic planner for McCann Erickson, a company creating advertising and marketing strategies for Israel’s top brands. Most recently, he was Vice President of Strategy for TBWA, a marketing and advertising company.

He earned a Bachelor’s degree in Communications from Tel Aviv University and a Master’s in Media and Communications Management from Fordham University.

Oren Cohen - Vice President of R&D

Prior to joining Physimax, Oren was Chief Technology Officer of Berimbi, a company developing mobile apps.

Before that, he was R&D Director for Mobixell Networks, and was Vice President of R&D at PlayCode, an online web code editing program.

He began his career as a senior software engineer in the Israel Intelligence Corps, where he served for five years.

Oren holds a Bachelor’s degree in Computer Science and an MBA from Tel Aviv University.

Co-Investors

LionBird Ventures

A VC firm focused on the digital health market.