Rasa

People are increasingly worried about their caffeine consumption.

Over the past decade, for example, Google searches for phrases like “Too much caffeine,” “Coffee anxiety,” and “Coffee alternative” are up by more than 200%.

Today, 64% of American adults rely on coffee to get them through their day, creating an $80 billion U.S. market. But now the tide is turning — and Rasa is aiming to take advantage of it.

This beverage company has created the first "functional" coffee alternative. It includes adaptogens, not caffeine, to help drinkers clear their mind and give them enough energy to start their morning. As the company says, “Finally, a coffee alternative that is energizing, nourishing, healthy, sustainable, ethical, transparent, caffeine-free… and freaking delicious.”

Rasa is on a $5 million annual run rate, and has sold more than 10 million cups of its coffee alternative. The company is on track to bring in $12 million in sales in 2022, and $20 million in 2023.

Team Background

Lopa Van Der Mersch - Founder & CEO

Ben LeVine - Co-Founder

Erik Sirnes - General Manager

Co-Investors