Boxing as Entertainment
Roy Jones Jr. Promotions is a sports entertainment company.
Just as Ultimate Fighting Championship (UFC) grew to a $4 billion valuation by promoting mixed martial arts, Roy Jones Jr. Promotions aims to do the same for boxing.
The company is led by co-founder Roy Jones Jr., a 10-time boxing World Champion.
It generates revenue primarily by promoting top-tier boxing matches. Additional revenues include sponsoring fights, producing original video content for fans, and an e-commerce platform where fans can purchase boxing apparel and equipment.
Roy Jones Jr. Promotions is revenue-generating, and has $2 million in committed revenues through 2020. The company has partnerships with UFC, as well as several boxing training gyms.