The Phluid Project

Gender-Free Clothing Store

Company Information

Website:

https://www.thephluidproject.com/

Sector:

Apparel & Accessories

Location:

New York, NY

After managing multi-billion-dollar retail brands including Macy’s, Levi’s, Nike, and Victoria’s Secret for more than 30 years, the founder of Phluid Project has created the world’s first "gender-free" clothing store.

This is a big opportunity. 81% of Gen Z believes gender does not define a person, and 56% shop outside their assigned gender. They will represent 40% of all consumers by 2020.

After receiving glowing press from mainstream news and fashion outlets, the company is achieving 340% quarterly sales growth through its flagship store in Manhattan, and aims to open stores in Los Angeles, Chicago, and Toronto next year.

Team Background

Rob Smith - Founder & CEO

A former executive vice president of merchandising at Macy's and Victoria's Secret with over 25 years of experience in the fashion industry.

Raising
$1.07 million
Committed
$66K (6%)
Current Valuation
$0 Cap / 20% Discount
Min. Investment
$250
Deal Type
Title III
(For all investors)
Offering Type
SAFE
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