The Phluid Project

Gender-Free Clothing Store

Company Information



Apparel & Accessories


New York, NY

After managing multi-billion-dollar retail brands including Macy’s, Levi’s, Nike, and Victoria’s Secret for more than 30 years, the founder of Phluid Project has created the world’s first "gender-free" clothing store.

This is a big opportunity. 81% of Gen Z believes gender does not define a person, and 56% shop outside their assigned gender. They will represent 40% of all consumers by 2020.

After receiving glowing press from mainstream news and fashion outlets, the company is achieving 340% quarterly sales growth through its flagship store in Manhattan, and aims to open stores in Los Angeles, Chicago, and Toronto next year.

Team Background

Rob Smith - Founder & CEO

A former executive vice president of merchandising at Macy's and Victoria's Secret with over 25 years of experience in the fashion industry.