A Mobile Gaming Universe
Americans spend more time on their phones than they do watching television.
Of the $120 billion spent globally in the app store in 2019, 72% — more than $86 billion — was spent on gaming. According to VentureBeat, mobile game spending will surpass $100 billion this year.
Zelgor is targeting this market by building a “galaxy of games.” It’s creating mobile games geared toward novice players, known in the gaming industry as “noobs.”
This company’s first game, “NoobTubes,” is a paintball-style battle game in which players command their squad of “Noobs” to control various territories.
Its latest game, still under development, is called “Noobs in Space.” It will enable players to fly around and discover new planets while they “tour the galaxy.” Zelgor aims to launch this game by the end of 2020.
Each of Zelgor’s games will be free to play. Revenue will come from advertising, game-themed merchandise, and in-app purchases like virtual items.
This is the same business model used by popular games like Pokemon Go and Clash of Clans. Pokemon GO has generated more than $2 billion in revenue. And Clash of Clans brought in $727 million in revenue last year alone.
Legendary venture capitalist. Founder of DFJ Ventures.