Apptopia

Apptopia provides critical services for the mobile industry including in-app analytics, data mining and business intelligence.

Currently, most businesses have little visibility into app markets and need data to inform their product, marketing and monetization decisions. Apptopia’s mission is to provide transparency to the global app ecosystem and empower businesses with the intelligence they need to compete in today’s mobile app world.

Apptopia’s main platform, App Insights, is an intelligence tool that uses statistical analysis and machine learning to provide accurate estimates of app sales, revenue performance and user engagement statistics, as well as SDK Analysis.

Apptopia also offers a free analytics dashboard that helps publishers track their apps’ downloads, revenue and advertising data.

Apptopia aggregates data it receives from various sources to create a reliable picture of the app economy: through (1) its free mobile VPN service that collects in-app usage and engagement data; (2) web crawlers that index every app store, collecting public data directly every hour; and (3) data from the over 50,000 publishers that use its analytics services.

Apptopia is also building a marketplace for publishers to buy and sell the full, exclusive rights to their mobile apps.

Apptopia works with developers, app publishers, agencies, content platforms, media companies, brands, cellular networks, investors and financial firms. It considers its total addressable market opportunity to be $1.2 billion. This is broken down into 4 separate target markets: App Publishers ($830 million), Enterprise Customers ($120 million), Financial Firms ($230 million) and Mobile Platforms ($20 million).

Apptopia currently tracks 3.37 million apps and 131,000 apps are using Apptopia's Analytics.

Apptopia offers tiered services, ranging from $199 to $1,000 per month, as well as an Enterprise API feed (Apptopia recently signed a deal with Verizon to utilize the API, in a deal that brings in just under $300,000 annually).

The cost of acquiring a customer is $0.26 (and falling) for each dollar earned in annual recurring revenue. Average monthly revenues have been $64,000 over the last 12 months and Apptopia has achieved $31,000 in monthly recurring revenue from its Insights product.

Apptopia is headquartered in Boston and has 15 full-time employees.

Team Background

Jonathan Kay - Co-Founder & COO

Prior to founding Apptopia, Jonathan built the “Buzz Department” (data driven Word-of-Mouth branding/marketing) at Grasshopper, an online virtual phone system for entrepreneurs.

While at Grasshopper, he was responsible for generating over 500 “media mentions” in less than 3 years, without writing a single press release. He has documented his experience on Learn2Buzz.com.

Previously, Jonathan was an Account Manager at Winter Wyman, a recruiting firm serving the New England and Metropolitan New York area.

Jonathan graduated with a BS in Finance from Bentley University.

Eliran Sapir - Co-Founder & CEO

Prior to founding Apptopia, Eliran served as an Entrepreneur in Residence at GreatPoint Ventures, where he led incubation and research of mobile technologies and platforms.

Previously, he was the Founder & CEO of Tiverias Apps, which was one of the early publishers for the iOS App Store and built real-time and productivity enhancing applications for enterprise users.

Eliran has been involved with several startups, including: Oasys Water (desalination technology), GreatPoint Energy (clean, low-cost natural gas producer) and DVTel (video surveillance solutions). Eliran is also the Founder and a Board Member of Dispatch, a platform that provides enterprises with a mobile extension for on-demand workforce management.

Before dropping out of Boston University’s School of Management, Eliran served as a teaching assistant in information systems, while he was pursuing a BS in Business Administration (finance concentration).

Eliran Sapir - Founder & CEO

A serial tech entrepreneur and investor, Eli founded several venture-backed startups prior to  Apptopia. Most recently, Dispatch Inc, the leading saas backend platform for the mobile on demand industry. Previously, he served as an Entrepreneur in Residence at GreatPoint Ventures where he led deal due diligence and investments into mobile technologies and platforms. An early pioneer to the mobile app space the first company Eli founded Tiverias Apps one of the first publishers to produce apps for the iOS App Store and built apps that were downloaded and installed by millions of people. Prior to founding a series of mobile startups. Eli was an employee at several tech startups, including: Oasys Water, GreatPoint Energy, and DVTel. Eli consults on various topics in mobile analytics with several Fortune 500 firms as well as several prominent venture capital firms. Eli has given guest lectures at some of the most prominent colleges and universities and is frequently quoted in the Wall Street Journal, Bloomberg BusinessWeek, Forbes, Techcrunch, Business Insider, Venturebeat, CNet, Boston Globe, Inforworld, Mashable, GigaOM and Lifehacker. Eliran served as a teaching assistant in information systems, while pursuing a B.S. in business administration, with a concentration in finance, at Boston University’s School of Management.

Jonathan Kay - Founder & COO

An operator extraordinaire prior to co-founding Apptopia, Jon built a data driven marketing and advertising department at Grasshopper, and later authored a book on buzz marketing called “Learn 2 Buzz.” He is passionate about people, sports, and really efficient processes.  Jon, considers  himself a “survivor”. He will do anything necessary to help the people in his life.  He truly believe that the more you give, the more you will get, and infuses this culture into the fabric and DNA of Appotpia. He also really enjoys, even thrives in, awkward situations.

Co-Investors

Mark Cuban

“Shark Tank” investor and Co-Founder of Broadcast.com. Investor in the HourlyNerd, Upstart, SlideShare, Box and The Zebra.

Expansion VC

Stage-agnostic venture capital firm. Investments include AngelList, Periscope, and Postmates.

Kima Ventures

Seed-stage fund, investor in Lyft

Rothenberg Ventures

Venture firm focused on Millennials. Investor in AngelList, Robinhood, SpaceX and Karma.

Telegraph Hill Capital

Early-stage venture capital firm focused on the mobile space

Mark Kingdon

Former CEO of Linden Lab. Angel investor in consumer internet companies such as Twitter, Fab.com, appstore and Rally.com.

Tim Schumacher

Former CEO of Sedo.com and angel investor