FenSens, Inc.

FenSens builds software-enhanced car accessories.

Its first product is a wireless, easy-to-use mobile app and parking sensor. It helps you avoid accidents by detecting and alerting you of objects in your blind spot.

This device is getting great press. For example:

AutoBild reported, "Retrofitting parking sensors is unfortunately expensive. A smart alternative is now offered by the American company FenSens."

Forbes reported, "The US company FenSens has the perfect solution: a mobile sensor that can be placed in the vehicle's rear plate."

And CNET reported, "FenSens takes an expensive option and turns it into something significantly less expensive, but no less useful."

The company's goal is to make state-of-the-art car technology affordable and easy-to-install for Americans.

The average American struggles to afford new cars, and existing smart car solutions for older vehicles are often prohibitively expensive and complex to install. The company aims to change that through IoT-enabled smart devices that don’t require the “car guy” for installation.

For instance, 80% of vehicles on the road still lack backup cameras despite the fact that many consumers are interested in the technology.

The company's wireless parking sensor enables instant hands-free alerts right on the driver’s phone. The app provides audio, visual, and vibration alerts for objects in the car's blind spots.

It installs in less than five minutes with only four screws and no wiring -- just like any license plate frame.

The company is also developing a suite of interconnected smart devices for the car and already has three products in the pipeline.

By using IoT technology, it is able to make many of the outdated technologies in a $40 billion automotive aftermarket more affordable, easy-to-install, and easy-to-use. Furthermore, it is able to tap into an unprecedented amount of big data analytics including safe driving habits, vehicle health metrics, trip details, and more.

The company has four patents pending and three more on the way for new automotive IoT technologies that it would like to deliver to the market next year.

One product is a smart app-enabled anti-theft device that will compete against Lo-Jack at a much lower price point; a camera version; and a SaaS button platform for the car similar to Amazon Dash where users can tap for roadside assistance, launch connected car devices, make purchases (like Amazon Dash), and access other services accessible through a subscription plan.

The company has received $110,000 in pre-orders from Indiegogo.

Team Background

Andy Karuza - CEO

Andrew has over 10 years of experience as a start-up entrepreneur.

He was previously Founder & CEO of brandbuddee, an influencer marketing platform.

Andrew received his degree in marketing from Western Washington University in 2009.

Henry Wong - Founder & BOD

19+ years experience in consumer electronics working with Fortune 500 companies on 3 continents.

Kyle Ellicott - Advisor

Kyle is the COO of ReadWrite Labs, one of the world's largest IoT accelerators.

Danny Luong - Co-Founder & Engineer

Electrical, Hardware, and Software engineer licensed with the Washington State Department of Transportation.

Mohammad Juma - Co-Founder & Engineer

Hardware engineer with experience doing software development for Insurance companies.

Co-Investors

Arrow Electronics

Fortune 500 company headquartered in Colorado. The company specializes in distribution and value added services relating to electronic components and computer products.