Hear My Voice, Inc.

New Tech Platform for Politics

Company Information

Website:

https://hearmyvoice.com/

Sector:

Government Software, Internet Software & Services

Location:

Tampa, Florida

Hear My Voice is a new technology platform to be used for communication between politicians and voters.

It provides citizens an easy-to-use way to help them understand political issues and take action.

With the information the company gathers, it provides candidates and elected officials a deeper understanding of their voters' core values, helping them make better decisions on their constituents' behalf (and ostensibly, helping them appeal to voters during election cycles.)

This is a big market. For the 2016 Presidential election, an estimated $9.8 billion was spent on advertising.

PRODUCT & SERVICE
Hear My Voice is a mobile app and website that provides both sides of every issue, and offers people the ability to take action by both contacting their elected officials and sharing their position with their friends with a single click.

Political candidates can thus gain a far deeper awareness of their voters' positions on various issues. Hear My Voice provides two-way communication for candidates and politicians in a neutral environment. Its ability to poll users as well as deliver live, virtual town halls inside the app is unique to the industry.

It offers users hundreds of federal, state and local issues to follow, share and take immediate action on.

In tracking user actions and appending over 200 consumer data points to a user's profile, Hear My Voice is able to harvest insightful political data not previously available, as although State voter files have traditionally provided a foundation for data sets, they contain many inaccuracies and come in a range of unwieldy formats.

Hear My Voice quickly compiles and integrates all of its proprietary data sets into manageable formats, appending additional and updated information where possible. Hear My Voice's technology also helps political candidates reduce the costs of traditional, in-person voter contact.

INTELLECTUAL PROPERTY
Hear My Voice has developed a proprietary communications tool to deliver phone calls, e-mails and tweets to government officials. After tracking users, it can recommend other issues they may also be interested in.

It currently has more than 25,000 unique users, and 30,000 social media followers.

BUSINESS MODEL
Hear My Voice is currently pre-revenue. It expects to generate revenue by charging fees to elected officials (e.g., Mayors, State Attorneys, State Senators and Representatives), as well as future candidates, PACS, Campaign offices, Lobbyists and Issue Advocacy Groups.

Due to the targeting capabilities of digital advertising, it envisions that the bulk of its revenue will be generated from Elected Officials using the Hear My Voice platform to connect to their constituents.

Hear My Voice projects that its lowest-priced advertising tier will likely be the most in demand, due to its affordability for both smaller political organizations as well as candidates running campaigns at the State, County or Municipal level.

Elected Officials/County Commissions/City Councils will be charged a one-time set-up fee and will then be billed a monthly charge (on an annualized agreement.

Additional revenues may be generated through digital marketing campaigns. Elected Officials will be up-charged $4K or more for each marketing campaign.

In its partnership with Broadnet, a technology company offering integrated telephone, mobile, and web communications to help clients engage, amplify and understand their audiences, Hear My Voice will also make available the ability to stream video townhalls live, representing a potential of approximately $30K per year, per Official.

By utilizing Hear My Voice for e-mail, digital and social media campaigns, which potentially can generate $8K profit per campaign, Candidates will also deliver an additional revenue stream with the average Candidate estimated to run three such campaigns, per election cycle.

Issue Advocacy groups create an additional revenue opportunity. They will be charged $18K annually to exist on the Hear My Voice platform.

The company also has the unique opportunity to charge an estimated $35-$45 CPM for access to use the Hear My Voice data, which could subsequently be used to target voters during election cycles.

CUSTOMER PIPELINE
The company is in the process of on-boarding one advocacy group, and it has two others poised to launch next month.

It also has four candidates committed to its platform via its relationship with a Campaign Manager who works with 44 Florida candidates, and it's in conversation with several others. These campaigns will go live as the candidates announce their official campaign intentions.

Team Background

Becky Kip - Founder & CEO

Prior to starting Hear My Voice, Becky was Director of Public Engagement and Community Partnerships for CBS, and Director of Sales at Pandora, focused on selling to Federal, State and Local Government.

She earned her degree from Webster College.

Steven Kip - Chief Operating Officer

A 35-year marketing and advertising strategist, Steven previously sold cross-platform, multi-media marketing and sponsorship sales packages for Florida's Sunshine Network, Fox Sports Florida, and the NHL's Tampa Bay Lightning, selling six and seven figure sponsorships to clients including Southwest Airlines, Miller Brewing Company and Gatorade.

He earned his degree from University of Central Florida.

Co-Investors

Raising
$750K
Committed
$2,000 (0%)
Current Valuation
$2.5 million Cap / 20% Discount
Min. Investment
$500
Deal Type
Title III
(For all investors)
Offering Type
Convertible Debt
Finance History
Notable Investors
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