Noobaa

NooBaa can take many thousands of off-the-shelf servers of any type or configuration and pool their resources to provision storage capacity.

Its ability to intelligently spread information across this pool, dynamically adjusting
distribution when nodes are added and decommissioned, means it provisions storage that is reliable, resilient and secure no matter the state of the underlying hardware.

This is a familiar story to datacenter administrators, as it reflects much of what has come about in the virtualization of computing resources that dramatically increased scaling potential in datacenters.

For decades datacenter computing and storage capacity were expanded in "forklift upgrades" with expensive dedicated hardware boxes. Major cloud players like Amazon, Google, Microsoft and Facebook developed virtualized computing systems and software-defined storage protocols allowing them to scale massively on commodity hardware and with relatively automated administration of individual servers.

Virtualized computing has migrated from public cloud providers to the average corporate data center, but storage for unstructured data is still largely provisioned as it has been for decades. This is a critical limiting factor for smaller players' scaling abilities and a maximalist view of NooBaa's potential places its TCO impacts industry-wide in the tens of billions of dollars.

Deep technology enabling disruptive service models and go to market strategy: NooBaa has a critical advantage over legacy and emerging solutions competing in the software defined space for unstructured data storage.

NooBaa is so hardware agnostic that it can provision storage by pooling the capacity locked in a large enterprise's many hundreds or thousands of servers and desktops both within the datacenter and out of it - devices that are largely underutilized but are a sunk capital expense.

With no upfront cost for storage hardware and a 15 minute deployment time with near-zero configuration, NooBaa brings the "one click away" attraction that has underpinned the go to market advantages long held by public cloud service providers.

These characteristics have helped NooBaa to swiftly get POCs with several clients and will play a role in derisking the decision to try NooBaa for future clients.

Co-Investors