Darn it — Amazon got me again!
This time it was a mini waffle iron.
I don’t even like waffles. Why would I buy a mini waffle iron?
The reason is laughable. And it’s the same reason I bought a scalp massager, a milk frother, and a countertop cereal dispenser: Amazon’s “Add to cart” button. That button just makes it too easy to make impulse purchases.
Thankfully, I recently made an impulse purchase that’s working out great. In fact, it might even lead me — and you — to profits of more than 1,000%.
Let me explain…
Long Lines Are Dangerous
As you might know, Amazon doesn’t just have an online “add to cart” button. It also has what’s essentially an offline “add to cart” button:
I’m referring to the checkout lines at Whole Foods, the grocer it acquired in 2017.
You see, those lines can get long. At peak times, they can stretch twenty-five or thirty feet. And as retailers know, by placing low-priced merchandise next to the line, consumers can be persuaded to buy stuff they don’t need — from Tik Tacs, to mosquito repellent, to grilling forks.
Well, a few weeks ago, on one of the first scorching-hot days of the year, the line included refrigerators that were packed with something that looked like this:
I was an easy target. After all, it looked thirst-quenching, and its look and feel made it seem clean, healthy, and even intelligence-boosting.
I bought one for a few bucks, drank it on the way home — and was instantly hooked. By my next visit to Whole Foods, I was buying them by the 12-pack.
And as it turns out, I’m not alone…
Introducing: Genius Juice
Genius Juice makes 100% organic, plant-based, dairy-free coconut smoothies.
Most packaged smoothies are high in sugar and artificial sweeteners. But smoothies from Genius Juice contain no added sugars, no artificial ingredients, and no preservatives. And because they’re made from the blended “meat” of the coconut, they’re rich in potassium and electrolytes, and can serve as a delicious meal replacement.
Through its online and offline sales channels (it’s already in Whole Foods, Costco, Target, Walmart, Publix and others), Genius Juice ended 2020 on a $2.6 million annual run rate, which reflects annual sales growth of 242%.
Last year, it pitched its product on “Shark Tank” and received offers for a $500k investment from Mark Cuban and Barbara Corcoran. But to help it grow further and faster, now it’s raising additional capital from investors like you. The valuation is about $14 million, and the minimum investment is $100.
Should you consider an investment? Let’s take a look.
Investment Pros and Cons
On the “pro” side…
First of all, Genius Juice is taking advantage of a big trend. Consumer demand for organic plant-based products is skyrocketing. The company’s total addressable market is $13 billion, and the U.S. coconut-water market is growing at 18% per year.
Secondly, the company is delivering impressive growth. It projects its annualized revenues to exceed $10 million by the end of this year.
Lastly, it currently offers a differentiated product. It’s one of the first beverage companies in the U.S. to use the whole coconut. This creates a “unique selling proposition” that consumers can grab onto.
Three years from now, the company aims to reach $40 million to $50 million in annual revenues and be acquired for $150+ million. If things go as planned, that could lead early investors to gains of about 1,071%.
On the “con” side, with a market opportunity this big, competition will be fierce. In the future, expect to see similar offerings from well-funded companies including Naked Juice and Zico.
A Great Place to Start Your Search
Keep in mind, I’m not recommending that you go out and blindly invest in Genius Juice.
This is still an early-stage venture, so you need to do substantial research before making an investment decision.
But if you’re intrigued about the soaring market for organic, plant-based products, this is a great place to start your search!
To learn more, just click here »
Please note: Crowdability has no relationship with any of the startups we write about. We’re an independent provider of education and research on startups and alternative investments.