Curaite

Social Media Management Platform

Company Information

Website:

http://curaite.co/

Sector:

Social Media

Location:

Santa Monica, CA

Curaite is a social media engagement platform that helps small- and medium-sized businesses manage their digital marketing.

By using artificial intelligence, Curaite’s platform analyzes a company’s visual content and predicts how audiences will engage with it before it’s published on social media channels.

Digital marketing companies — and in particular, social media marketing start-ups — have turned into exciting investments for investors like you. For example:

Salesforce acquired Buddy Media for almost $800 million...

Z Capital bought Affinity Gaming for $580 million...

And last month, Cisco bought Affinity for $270 million.

And today, with more than 100 million small- and medium-sized businesses worldwide, the need for effective social media content management has become essential.

That’s because social media has become the most effective way to engage with existing and potential customers.

According to Forrester, a market research company, these companies are projected to spend $120 billion on digital marketing by 2021.

But with so much content competing for attention, and the needs of customers constantly changing, achieving effective social media engagement has become a challenge…

And managing social media content can be costly and time-consuming.

Curaite provides access to high-quality social media management for a fraction of the cost of a social media team or agency.

Businesses simply connect their social media accounts to Curaite’s platform. Curaite scans all previously published content, analyzes its historic performance, and stores the data for future use.

Companies can upload photos and videos to their account, and Curaite will generate a social media publishing schedule using the most engaging images and top-performing content.

Over time, Curaite "learns," and then improves its predictive powers.

In the past eight months, Curaite has been completing beta testing with 40 companies in Europe and the U.S.

By using Curaite, these businesses have boosted audience engagement rates by 560%.

While the company has not generated any revenue to date, Curaite is in the process of converting its beta testing partners into paid customers, and expects to begin generating revenue soon.

With respect to future plans, Curaite will introduce a series of additional features — including:

Social Influencer Matchmaker: businesses will be able to identify and bid for social “influencers” (in other words, social media users who have attracted a significant following) with the specific social media interest that matches their target customers. Companies will be able to create and launch social influencer campaigns directly through Curaite’s platform…

Social Commerce Features: businesses will be able to optimize the way they promote and sell their products and services through social media platforms such as Facebook and Instagram. This is preferable compared to redirecting customers to their own website or app to make sales…

Social Media Advertising Optimizer: businesses will be able to automate and optimize their social media advertising spending. This will save companies money and ensure marketing dollars are being spent efficiently.

Team Background

Arda Kertmelioglu - Co-Founder & CEO

Arda has worked for more than 20 years in the digital marketing industry.

Before starting Curaite with his brother, Ferda, Arda served as CEO and Founder of Pangea United, a marketing company focused on the travel industry.

He previously co-founded Mobilera, a mobile advertising company, where he also served as Vice President of Marketing.

For five years, Arda served on the Board of Directors for Mobile Marketing Association, a group that aims to stimulate the growth of mobile marketing. The global organization has more than 600 members representing 20 countries, including agencies, advertisers, and software developers.

Ferda Kertmelioglu - Co-Founder & Chairman

Ferda has been an entrepreneur in the mobile, technology, and travel industries for more than 20 years.

Prior to starting Curaite with his brother, Arda, Ferda served as President of TravelTech Global, a technology company targeting the $8 trillion travel industry.

He was the Founding President of Turkey’s Entrepreneurs’ Organization, a peer-to-peer network of more than 13,000 business owners.

For four years, he served as Vice President of the European Confederation of Young Entrepreneurs.

Ferda previously served as Chairman of the Board for Mobilera, an advertising company with a focus on mobile advertising.

He earned a Bachelor’s degree in Sociology from Bosphorus University and a Master’s degree in Political Science from Marmara University.

Haldun Oz - Head of Marketing

Haldun has previously worked for technology- and mobile-related start-ups for nine years.

He previously served as a marketing executive for Yemeksepeti, an online food ordering start-up that was acquired in 2015 by DeliveryHero.

He formerly served as a marketing consultant for Pangea United, the marketing company founded by Arda.

In addition, he served as a marketing manager for Zomato, a mobile app focused on the restaurant industry.

Haldun earned an MBA from Isik University and is a Google certified creative marketing professional.

Nedelina Momtchilova - Head of Product & Operations

Nedelina has more than 12 years’ experience in social media and digital marketing.

She previously served as Managing Director for Mobilera, the advertising company founded by Arda.

Nedelina earned a degree from American University in Bulgaria.

Cisem Kula - Head of Development

Prior to joining Curaite, Cisem served as backend developer for Mobilera, the advertising company founded by Arda.

She formerly served as a mobile application developer for TripTalkin, a mobile app start-up company.

In addition, she served as System Architect at Nilaccra, a mobile application development company. While with this company, she also served as Senior Software Developer.

Nusret Araz - Head of Technology

Nusret has extensive experience in the artificial intelligence sector, as well as the social media industry.

Before joining Curaite, he served as Chief Technology Officer for Mobilera, the advertising company founded by Arda. While there, he also served as Director of Research and Development. Nusret worked with notable companies including Coca Cola and Mars Entertainment.

He served as a senior software developer at AdInteractive, a digital marketing agency, as well as the same position with EBI, an online company selling books.

Nusret earned a Bachelor’s degree in Mechanical Engineering from Dumlupinar University.

Co-Investors

Raising
$107K
Committed
$19.118K (18%)
Current Valuation
$6.1 million
Min. Investment
$150
Deal Type
Title III
(For all investors)
Offering Type
Equity
Finance History
Notable Investors
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