Elemeno Health

Helping Medical-Care Workers Fight Covid-19

Company Information

Website:

https://www.elemenohealth.com/

Sector:

Medical Facilities & Services

Location:

Oakland, CA

Elemeno Health is a digital health company.

It’s created a platform to help reduce medical errors — the third-leading cause of death in the U.S. — and help hospitals save money.

Since launching in 2017, the company has achieved significant progress:

• It’s raised nearly $3 million from professional investors, including Y Combinator and Launchpad Digital Health.

• Its technology is in place at major hospitals like Mass General in Boston.

• And it’s on track to generate nearly $10 million in annual revenue by 2022.

Elemeno Health was primarily created because of one reason: medical errors happen far too often.

Medical errors reportedly contribute to the deaths of as many as 440,000 patients annually. And according to the National Center for Biotechnology Information, these errors cost the U.S. $20 billion a year in longer hospitals stays, more prescription drugs, and additional outpatient care.

Perhaps surprisingly, the majority of medical errors are preventable. That’s because they’re not often related to a patient’s underlying disease. Rather, they’re simple mistakes — due to caregiver negligence, or tiny cracks in the healthcare delivery system.

Elemeno Health determined that nearly all these errors are part of a single underlying problem. This problem is referred to as the “knowledge-practice gap.”

Essentially, there’s a rapidly widening gap between what medical institutions know, and what doctors, nurses, and staff — known as “frontline” caregivers — actually practice.

This gap is cause by issues like communication problems, insufficient information flow, and inadequate or outdated policies.

Elemeno's digital health platform was designed to correct these issues, thereby closing the knowledge-practice gap and reducing medical errors.

Simply put, the company’s platform acts as a digital assistant. Accessible by a smartphone, tablet, or computer, doctors and nurses can use the platform to keep track of patient information. They can also follow step-by-step checklists or watch “how-to” videos with respect to treatment procedures. Social features like recognition and gamification keep users incentivized to interact with the platform.

Meanwhile, management can use Elemeno Health to implement new procedures or standards of care hospital-wide. This is particularly important during Covid-19, as recommendations and advice change often with the emergence of new information about the coronavirus.

In 2017, Elemeno Health completed a year-long study at the University of California, San Francisco Medical Center to test a prototype of its platform. During this study, staff reduced healthcare-associated infections by nearly half. It also saved the hospital more than $1 million, and saved three lives.

At another hospital, an early user was able to decrease colon-related infections by 85%, saving the hospital $11,000 per case. Elsewhere, a hospital was able to automate training procedures and identify learning gaps, culminating in $30,000 of savings.

To generate revenue, Elemeno Health uses a business-to-business software-as-a-service model. It also uses a strategy called “Landing and Expanding.”

Essentially, rather than trying to sign up all of a healthcare organization’s dozens of departments at once, the company will start by aiming to sign up one or two departments — for example, a hospital’s Pediatrics or Neurosurgery department. This helps Elemeno Health shorten its sales cycle.

Once it’s “landed” in a department or two, it then seeks to “expand” its presence into other departments, eventually becoming a hospital-wide solution.

Among its current clients, 100% have either renewed or expanded their annual contracts with Elemeno Health. As a result, its revenues are climbing — from $17,000 in 2017, to $290,000 in 2018, to $650,000 in 2019. It projects to bring in $1.3 million in revenue in 2020.

Elemeno Health is initially targeting the $240 million market for hospital pediatrics.

From there, it will target other hospital departments, clinics, skilled nursing facilities, hospice, and home health. Combined, this presents a $2 billion opportunity.

Team Background

Arup Roy-Burman - Co-Founder & CEO

Arup has been practicing medicine for more than 20 years.

After earning a Bachelor’s degree in Biochemistry from the UC Berkeley, and an M.D. from UCSF, he completed his residency in the Pediatrics Residency Program at Stanford University School of Medicine.

He began his career working in Pediatrics at Marin General Hospital. After nine years, he became President of the Children’s Critical Care Medical Group, a private group providing pediatric services to the ICU unit at the Benioff Children’s Hospital in Oakland.

While part of this group, Arup spent nine years as a pediatric intensivist at Benioff. He provided full-time clinical pediatric critical care services to the ICU. He also led the development of the hospital’s telemedicine program and participated in quality improvement initiatives.

From there, he became Assistant Medical Director for REACH Air Medical Services, a company providing emergency air medical transport services.

He then moved to the UCSF Medical Center, where he served as Director of the hospital’s first dedicated flight transport team. He also led the development of the hospital’s Access Center Salesforce system, which tracks and optimizes communication between physicians and hospitals. During this time, he also served as Medical Director of the Pediatric ICU.

More recently, Arup was Assistant Medical Director of the California Shock Trauma Air Rescue, which he worked at until 2016, when he started Elemeno Health.

In addition to these achievements, he has been an associate professor of pediatrics at UCSF since 2000. He’s also spent 17 years on the Board of Directors for Global Healing, an organization dedicated to improving healthcare in the developing world.

He’s also spent the last 14 years as Chairman of the Northern California Pediatric Intensive Care Network.

Carole Klove - Chief Nursing Officer

Carole has more than 30 years of experience in healthcare as a nurse, attorney, consultant, and executive.

She started her career as an associate, and then partner, with Davis Wright Tremaine, one of the nation’s largest law firms. During her seven years there, she focused on regulatory and litigation matters for health care clients.

From there, she became a principal at Deloitte, a management consulting company. She focused on the healthcare industry and helped build regulatory practices with a focus on enterprise risk services.

For three years, she was Chief Compliance Officer for Stanford Hospital and Lucile Packard Children’s Hospital. After that, she held the same position with UCLA Medical Sciences.

More recently, Carole spent six years as Director of Special Projects for UCSF Medical Center.

Before joining Elemeno, she spent four years as an independent healthcare consultant. She advised healthcare and life sciences companies on regulatory issues such as data privacy, clinical research, compliance, and reimbursement.

She earned a Bachelor’s degree in Nursing from Duke University (where she serves on the Alumni Board of Directors), and a Law degree from Southwestern Law School.

Ed Nanale - Co-Founder

Ed is the engineer behind Elemeno. He’s been building engaging digital applications for 20 years at notable companies including Electronic Arts, Maxis, and Lucas Arts.

After earning a degree in Applied Physics from California Institute of Technology, Ed worked as a lead engineer for Martinsound, a professional audio and film studio.

From there, he was a senior engineer for Worlds Inc., a software company. He was the lead programmer for a program called Starbright World. This 3D online world was developed for hospitalized children so they could interact with their peers in hospitals across America. This program was awarded the 1996 National Information Infrastructure Award.

He then spent two years as Lead Engineer with Maxis, a video game company best known for the popular video game “The Sims.” Ed was the lead developer for “SimPark,” a simulation game that was part of the “Sims” family. This game won a Technology and Learning Software Award.

Then, after working briefly as a senior software engineer for a startup, Ed became Lead Engineer for Lucas Learning, an educational technology company founded by Star Wars creator George Lucas. While there, he co-designed “Star Wars Pit Droids,” a logic and puzzle game for kids that won a 2000 CODIE Award and a New Media Prize.

After that, he became a lead engineer for Omniva Policy Systems, a company providing policy solutions that was acquired in 2004.

And then he spent 12 years with Electronic Arts, serving as Technical Director. He designed popular games including “Darkspore” and “SimCity.” At its peak, “SimCity” had more than 2 million users.

Most recently before joining Elemeno, he founded Curio Labs, a mobile app development company.

Scott Cohen - Chief Operating Officer

Scott has extensive experience in healthcare administration.

Prior to joining Elemeno, he spent 13 years with Athenahealth, a company providing services for healthcare and point-of-care mobile apps in the U.S. As Vice President of Client Development, he led the company from 200 employees to 6,000 and over $1 billion in annual revenue.

Before that, he was Finance Officer at the UCSF Medical School’s Department of Pediatrics. He spent a year prior to that as Practice Director with IT Optimizers, a healthcare IT services company, and spent nearly four years as Director of Account Management for WebMD, one of the top healthcare-related information websites.

He began his career as a manager for Accenture, a professional services company.

Scott earned a Bachelor’s degree from the University of Texas and a Master’s degree in Health Services Administration from the University of Southern California.

Ashley Ramirez - Clinical Specialist

Ashley joined Elemeno in 2018. After using the platform as a client, she saw its potential as a healthcare solution, and reached out to join the team.

At the time, she had spent the last 15 years as a neonatal, pediatric, and cardiac ICU nurse. In fact, in addition to her role with Elemeno, she takes shifts as an advanced practice nurse at UCSF.

She is a 10-year member of the American Academy of Pediatrics, specializing in the Neonatal Resuscitation Program. She’s also spent 11 years as a Resuscitation and Transport Specialist with Sutter Health, a California-based healthcare company.

As part of her time with Sutter, she worked primarily at the UCSF Benioff Children’s Hospital in Oakland, serving in the Pediatric ICU, and working as a fetal medicine coordinator and pediatric nurse practitioner.

She has served as a pediatric lecturer at the University of Malwai’s Kamuzu College of Nursing, and spent nine months as a nurse educator with the Peace Corps.

Early in her career, Ashley worked in the Neonatal ICU at NorthBay Healthcare.

She earned a Bachelor’s degree in Nursing from the Dominican University of California, and a Master’s degree in Acute Care from UCSF. She’s studying for her MBA at Johns Hopkins.

Co-Investors

Launchpad Digital Health

Investing in early-stage companies that focus on the digital health market.

Y Combinator

Seed-stage accelerator whose alumni include Scribd, Reddit, Airbnb, Dropbox and Stripe

Raising
$1.07 million
Committed
$918K (86%)
Current Valuation
$12 million Cap / 0% Discount
Min. Investment
$100
Deal Type
Title III
(For all investors)
Offering Type
SAFE
Finance History
  • $1.30 million
    2017-12-13
    Launchpad Digital Health
    (Seed)
  • $120K
    2016-08-22
    Unknown
    (Seed)
Notable Investors
  • Launchpad Digital Health
  • Y Combinator
Learn more on Republic