Everydae is redefining how students realize their potential.
It’s created a “gamified” online-learning platform that uses micro lessons and adaptivity to maximize learning in a short period of time.
Everydae’s app was built by academic and big-data experts from Harvard, MIT, and Duke University. Its team has more than 20,000 hours of tutor training and curriculum development. Furthermore, several of its team members previously developed an educational technology startup that became the world’s largest privately-owned test prep company. This company was acquired in January 2019.
In 2021, Everydae was named one of the Top 25 most innovative EdTech companies in the world. It was also a finalist in several EdTech competitions and a member of the “Elite 200” early-stage EdTech startups in 2022.
Initially, Everydae was created as an online tutoring resource — a "digital tutor in your pocket." The company brought affordable services to students who couldn't afford the high costs of private tutors or college prep courses.
In the midst of the pandemic, however, Everydae pivoted to become a more general online learning tool. Here's how:
According to the company, the key to success is focusing on each student’s “learning genome.” This consists of their unique set of academic performance data, demographic details, and interests/goals.
With this information, Everydae can predict how likely they are to succeed in a given subject. It can also identify any learning “blindspots” and create targeted interventions. It can also help guide students toward college or career paths that may best suit their interests and aptitudes.
To collect this data, Everydae has its users complete bite-sized interactive learning modules, or what the company calls “micro active engagements.” Each lesson can be completed in 10 minutes or less, and each one requires students to learn by doing, not watching or memorizing. According to Everydae, “Each lesson feels like a game, not a chore.”
As students complete these modules, they learn through a concept known as “Spaced Retrieval,” a combination of spaced repetition and retrieval practice. Spaced repetition is the practice of reviewing a subject multiple times with breaks of hours or days in between. And retrieval practice is the idea of studying by testing one’s memory of a process rather than simply re-reading notes.
With Everydae, students practice topics at various intervals based on their comfort level with a given subject. Topics that are newer or harder are reviewed more often. Older and easier topics are reviewed less often. Rather than have users re-watch videos or re-read lecture notes, Everydae requires them to apply their knowledge.
Notably, these teaching techniques are used by other highly successful educational technology platforms, including a mobile app called Duolingo. Duolingo helps users learn a foreign language. And just like Everydae, it delivers content in mini lessons and enables users to absorb information, not just review it.
As of 2019, Duolingo had been downloaded by more than 300 million people worldwide. Its revenues were around $100 million, and it raised money at a $1.5 billion valuation. Everydae could one day achieve similar success.
Everydae's direct-to-consumer offering starts at $39 per month for SAT prep and high school courses. Its business-to-business white-label offering varies in price, but the average contract is worth $24,000 per year.