Everytable

Everytable is a restaurant chain focusing on healthy, affordable fast food.

The company offers chef-crafted meals at fast-food prices. And according to Business Insider, it’s “one of the chains disrupting the fast food industry.”

Historically, fast food joints have sold tasty but relatively unhealthy fare like burgers, french fries, and fried chicken — and they've made fast food a $200 billion industry in the U.S. alone.

But according to Business Insider, 83% of Americans now report that traditional fast food isn’t healthy enough.

Increasingly, consumers are searching for healthier options — but most people can't afford such options:

While the average price per entree at places like McDonalds, Taco Bell, and KFC is $5, the price goes up to about $11 at healthier restaurants like Veggiegrill, Tendergreens, or Sweetgreen.

But now, Everytable is aiming to change the landscape by selling nutritious, fresh food at affordable prices.

Everytable offers items like Kale Caesar Salads with Grilled Chicken; Smoked Salmon Bibimbap; and Cajun Blackened Fish. Each entree contains less than 600 calories and is a good source of protein, whole grains, and vegetables.

Meals are prepared in Everytable’s central kitchen. Then they’re delivered daily to Everytable locations and sold “grab and go” style.

Because locations don’t need their own kitchens, stores are significantly cheaper to build and operate — approximately $200,000 per location, as compared to $275,000.

Furthermore, Everytable adjusts its pricing based on the neighborhood. For example, the same meal might cost $8 in a more affluent neighborhood, and just $5 in a lower-income area.

This pricing model aims to ensure that everyone can afford the company’s meals.

Everytable launched in 2015 and currently has five locations in the Los Angeles area.

The company did about $2 million in 2017 sales, and is projecting to increase its revenue to $4 million in 2018.

Everytable has already raised $10 million from several top investors, including:

Lerer Hippeau Ventures; TOMS Social Enterprise Fund; and Jon Sokoloff, who sits on the Board of Directors at Whole Foods.

In addition, the company recently appeared on ABC’s “Shark Tank” and received a $1 million investment offer.

With its strong revenues and big plans — it aims to have 12 stores in LA by the end of this year, and is planning to expand nationally in 2019 — Everytable certainly has great potential as a business.

That being said, as an investment, it would pay to be cautious about its current "valuation."

You see, this investment round has a $30 million valuation. That equals about 15x the company's 2017 sales.

Comparable companies like McDonald's trade at about 5x sales, and Yum! Brands, which owns fast-food restaurants like Pizza Hut, KFC and Taco Ball, trades at about 4x...

So Everytable would need to deliver significant growth in the coming years to earn that valuation.

Team Background

David Foster - Co-Founder

David previously worked with Co-Founder Sam Polk at Groceryships. While there, David served as the company’s Director of Operations.

David spent five years with Aurora Capital Group, a Los Angeles-based private equity firm. During his time there, he served in various senior-level positions including Vice President and Advisor.

He received a Bachelor’s degree in Business Administration from the University of Michigan.

Sam Polk - Co-Founder & CEO

Prior to starting Everytable, Sam founded Groceryships, a non-profit organization providing education and financial support to families regarding healthy food options.

Sam formerly served as a bond trader with Bank of America, where he focused on the telecommunications and real estate sectors.

Sam received a Bachelor’s degree in English Literature from Columbia University.

Anar Joshi - VP of Marketing

Before joining Everytable, Anar worked as Director of Product for Victorious, a mobile platform that helps businesses share ideas.

She spent time as an advisor for Carte Blanche, a start-up focused on womenswear. While there, she managed the company’s business strategy and marketing efforts.

Anar previously served as a mentor for Start-Up Chile, a program responsible for advising start-up companies in the areas of operations and marketing.

In addition, Anar formerly served as a senior product manager for PayPal, an online payments company.

Anar received a Bachelor’s degree in Industrial Engineering from the University of California, Berkeley.

Johnny Yoo - Culinary Director

Johnny is Everytable’s Culinary Director and Executive Chef.

Before joining the team, he served time as the Executive Chef for several companies, including A-Frame, Bruce’s Motion Picture Catering, and Sai Sai restaurant in Los Angeles.

In addition, Johnny has served as sous chef at restaurants including Drago Centro and Anisette Brasserie.

Throughout his culinary career, Johnny has worked with several renowned chefs, including David Myers, Brendan Collins, and Roy Choi.

Johnny earned a Bachelor’s degree in Business from California Polytechnic State University. And he graduated from Le Cordon Bleu College of Culinary Arts in California.

Co-Investors

Lerer Hippeau Ventures

Seed-stage venture capital firm, investor in BuzzFeed, Warby Parker, GroupMe, MakerBot Industries, The Huffington Post, Songza, Venmo, BirchBox, SeatGeek, Casper, Plated, Refinery29, BaubleBar and Chubbies

Kimbal Musk

Entrepreneur and restauranter. He is the brother of renowned tech guru Elon Musk.

Peter Buffett

Angel investor and youngest son of billionaire investor Warren Buffett.

Acumen America

VC fund focused on companies aimed at solving poverty around the world. Portfolio includes Broadreach (medical company) and Husk Power Company.

Kevin Ulrich

Founder of Anchorage Capital Group. Former investor with Goldman Sachs.

TOMS Social Entrepreneurship Fund

Branch of TOMS clothing company that invests in early-stage businesses. Portfolio includes Thrive (organic food company) and Rubicon (waste management company).

Dom Capital Group

Chicago Investment and Private Capital Group focusing on the food and beverage industry. Portfolio includes Fontera Hospitality company and Freshii (fast casual dining company).

Jon Sokoloff

Board Member for Whole Foods.