Everytable is a restaurant chain focusing on healthy, affordable fast food.
The company offers chef-crafted meals at fast-food prices. And according to Business Insider, it’s “one of the chains disrupting the fast food industry.”
Historically, fast food joints have sold tasty but relatively unhealthy fare like burgers, french fries, and fried chicken — and they've made fast food a $200 billion industry in the U.S. alone.
But according to Business Insider, 83% of Americans now report that traditional fast food isn’t healthy enough.
Increasingly, consumers are searching for healthier options — but most people can't afford such options:
While the average price per entree at places like McDonalds, Taco Bell, and KFC is $5, the price goes up to about $11 at healthier restaurants like Veggiegrill, Tendergreens, or Sweetgreen.
But now, Everytable is aiming to change the landscape by selling nutritious, fresh food at affordable prices.
Everytable offers items like Kale Caesar Salads with Grilled Chicken; Smoked Salmon Bibimbap; and Cajun Blackened Fish. Each entree contains less than 600 calories and is a good source of protein, whole grains, and vegetables.
Meals are prepared in Everytable’s central kitchen. Then they’re delivered daily to Everytable locations and sold “grab and go” style.
Because locations don’t need their own kitchens, stores are significantly cheaper to build and operate — approximately $200,000 per location, as compared to $275,000.
Furthermore, Everytable adjusts its pricing based on the neighborhood. For example, the same meal might cost $8 in a more affluent neighborhood, and just $5 in a lower-income area.
This pricing model aims to ensure that everyone can afford the company’s meals.
Everytable launched in 2015 and currently has five locations in the Los Angeles area.
The company did about $2 million in 2017 sales, and is projecting to increase its revenue to $4 million in 2018.
Everytable has already raised $10 million from several top investors, including:
Lerer Hippeau Ventures; TOMS Social Enterprise Fund; and Jon Sokoloff, who sits on the Board of Directors at Whole Foods.
In addition, the company recently appeared on ABC’s “Shark Tank” and received a $1 million investment offer.
With its strong revenues and big plans — it aims to have 12 stores in LA by the end of this year, and is planning to expand nationally in 2019 — Everytable certainly has great potential as a business.
That being said, as an investment, it would pay to be cautious about its current "valuation."
You see, this investment round has a $30 million valuation. That equals about 15x the company's 2017 sales.
Comparable companies like McDonald's trade at about 5x sales, and Yum! Brands, which owns fast-food restaurants like Pizza Hut, KFC and Taco Ball, trades at about 4x...
So Everytable would need to deliver significant growth in the coming years to earn that valuation.