Like Netflix, but for "Game Night" at Home
Gamestar is changing the way families enjoy “game night.”
Did you know that board games can be found in 80% of family households? About half of all families play board games at least once a week. In the U.S. alone, board games are a $3 billion market.
Gamestar enhances this activity with on-demand content from well-known TV shows such as “Family Feud,” “Jeopardy!,” “Wheel of Fortune,” “Deal or No Deal,” and “The Price is Right.”
As the company says, its platform combines “the social experience of game night, the convenience of Netflix, and the magic of Hollywood.”
The way it works is simple: families play the traditional board games they have at home. Then, through Gamestar’s digital platform, interactive elements of those games are displayed through video. This content can be streamed via smartphones, tablets, or TV.
Gamestar’s CEO, Shane Yen, previously founded Imagination Games, and was the creator behind Scene It?, a popular interactive home game that combined board games with videos.
This company's investors include Steve Harvey, host of the popular game show “Family Feud,” and it's already created partnerships with Disney, Marvel, and LucasFilm.
The company expects to introduce its platform to the market in November 2021.