Hello Baby makes interactive mobile platforms for new parents.
To date, the company has created four apps:
• Hello Belly: This is a pregnancy guide for expecting mothers. Users receive tips on how to keep themselves and their baby healthy, learn what’s safe to eat, and can even view 3D and Augmented Reality-based images of their baby inside the womb.
• Baby Tips: This parental guide helps parents of newborns. It provides tips from doctors and psychologists, recipe ideas, a vaccine schedule, and sounds to help put babies to sleep.
• Hello Baby: This enables uses to keep track of personal milestones. They can store text notes, as well as audio and video clips, and arrange to print their pictures in a baby album. (This feature is coming to U.S. users in late 2020.)
• Baby Snap: This app mimics Snapchat, a popular social media app where users take short videos. Parents can take daily one-second videos of their baby and use them to create a movie of their child’s growth. Just like with Snapchat, users can apply Augmented Reality features and filters to create fun pictures and videos.
Hello Baby is targeting the $300 billion U.S. parenting industry.
Each year, roughly 3.8 million babies are born in America. A single household will spend an average of $78,000 on a baby before it starts school.
To help raise a child, many parents turn to parenting services. But most are still primarily website-based, and lack a mobile app.
As more people who were raised in an era of smartphones and social media become parents, these new moms and dads are more likely to incorporate mobile apps into their daily activity.
This shift in preference was the inspiration for Hello Baby. Prior to launching, the company interviewed more than 700 mothers to learn main concerns about raising a child, and tested more than 30 features to develop its platforms.
As CNet, a website covering the technology sector, said of Hello Baby, “The Snapchat generation already has a baby app.”
One important feature of Hello Baby is that it keeps users’ data private. This company does not sell personal data to advertisers. Data is only used by Hello Baby to improve and personalize its products.
Rather than sell data, Hello Baby operates with a “freemium” business model. Each app has a free version, but also offers a paid subscription so users can get full access to all the content and features.
Hello Baby offers monthly, annual, and lifetime subscriptions to individual apps, as well as a bundle subscription to all apps. Prices for users range from $2.99 per month for a single app to $29.99 per year for all apps.
It costs the company $9 to acquire each customer, and each one’s lifetime value is $35.
Since launching in 2015, Hello Baby has attracted 1.7 million registered users. This includes 8,000 paid subscribers.
The company has generated around $900,000 in lifetime gross revenue, including $250,000 in 2018 and $600,000 in 2019.
Hello Baby has raised $1.5 million from professional and angel investors. This includes VentureBot, a VC investing in early-stage startups, and Funcubator, the investment branch of FunCorp. This company makes products targeting the entertainment and technology industries.
In 2020, Hello Baby projects to generate $5 million in revenue. It aims to reach 5 million users by the end of the year.
The company plans to launch a new app for “telemedicine” and a marketplace that knows exactly what babies need at each stage of development. This marketplace was tested in Europe and will launch in 2021.