Kemtai

Kemtai is using advanced computer vision to create a personalized home-fitness experience.

This platform offers users the ability to train with a virtual, Artificial Intelligence coach that can actually see them. It’s as if the trainer were right there in the room. This trainer guides people through their workout, provides immediate feedback, and adapts to the user’s performance in real-time.

Kemtai was founded by three serial entrepreneurs, including Dr. Mor Amitai. Amitai previously led Compugen (Nasdaq: CGEN), an IT service company, to a $500 million valuation.

The company aims to launch an “alpha” version of its platform in February 2020, and a full launch in June 2020. It already has 5,000 people on a waiting list.

(Please note: This particular startup is raising funds from accredited investors only. An accredited investor is someone with a net worth of at least $1 million, or annual income of at least $200,000, or $300,000 with their spouse.)

Business Insider recently declared fitness a $100 billion global industry.

But only 20% of U.S. adults work out at gyms. Training at home with digital fitness tools is on the rise.

As a result, several digital fitness companies have achieved notable success. These include:

• Peloton (Nasdaq: PTON), which makes indoor stationary bikes, and has an $8 billion market cap.

• Garmin (Nasdaq: GRMN), which sells watches and other fitness gadgets, and has an $18 billion market cap.

• And Mirror, a company that sells a full-length, interactive fitness mirror, and recently reached a $300 million valuation.

But many digital fitness tools aren’t ideal. That’s because they measure quantity over quality during a workout. In other words, these tools tell you how many steps you’ve taken or calories you’ve burned, but don’t tell you how effective your workout is.

Most of these tools also provide limited social engagement or interaction. This leaves people feeling alone as they try and get in shape, and more likely to quit.

Kemtai’s fitness platform provides a solution to these problems. Here’s how it works:

Essentially, Kemtai “clones” trainers and brings them to life in your home.

A trainer uploads workout sessions, and machine learning algorithms analyze and learn the trainer’s techniques, behavior, and personal touch.

Users then access these workouts via Kemtai’s platform on their laptop, tablet, or smartphone. As the workout commences, the AI trainer can “see” the user perform the exercises, and provide guidance and encouragement.

The technology is based on a proprietary Motion Processing Engine. This offers high accuracy and speed in its motion detection without requiring any specialized hardware. It also analyzes 35 body data points and performs real-time motion analysis and skeletal alignment.

Kemtai’s software uses trajectory density mapping to detect essential motion patterns. This enables more accurate and effective feedback during workouts.

The “alpha” version of Kemtai’s platform will have 15 exercises, while the first official version will feature 50 exercises and the ability to record performance metrics.

Kemtai will most likely use a “freemium” business model and charge users a monthly subscription to access premium content. The company expects the free version to be limited in some capacity (i.e. can’t be used more than twice per week) and plans to charge $9 per month for the premium version.

Team Background

Dr. Naomi Keren - Chief Product Officer

Naomi has 17 years of experience in the healthcare and software markets.

Most recently, she was an R&D expert for Imagu Technologies, the software company acquired in 2016. She held this position for 14 years.

Prior to that, she held the same position with Yowza, a digital marketing and consulting company. She began her career as a programmer with Compugen.

Naomi earned a Bachelor’s degree from Tel Aviv University, as well as a Master’s degree and Ph.D. in Computational Neurophysiology from Bar-Ilan University.

Dr. Mor Amitai - Chief Executive Officer

Prior to starting Kemtai, Mor was CEO of Imagu Technologies, a software company that was acquired in September 2016.

Before that, he was President and CEO of Compugen (Nasdaq: CGEN), an IT services company. Under his leadership, Compugen achieved a $500 million valuation.

Mor earned a Ph.D. in Mathematics from The Hebrew University of Jerusalem.

Mike Telem - Chief Marketing Officer

Mike is a co-founder of Insightera, a marketing company that helped businesses acquire more customers. In 2013, Insightera was acquired by Marketo.

After his company was acquired, Mike spent an additional four years with Marketo, serving as Vice President of Product Marketing.

He then became a startup “coach” with the European Commission, helping early-stage companies in Europe develop marketing and networking plans.

He earned a Bachelor’s degree in Business from Tel Aviv University and an MBA from Bar-Ilan University.

Co-Investors