Social Media for Families

Company Information




Mobile Software & Services


San Francisco, CA

Loop is a private social network that’s been referred to as “Snapchat for your family.”

It’s a combination messaging app and in-home device. Families can use the app to share pictures, videos, and messages, while content is streamed and shown on an easy-to-read display.

Loop has generated more than $1 million in revenue since 2017, and recently raised $700,000 in an investment round led by Resolute Ventures. This VC firm’s portfolio includes multiple startups with successful “exits,” including Sunrise (acquired by Microsoft), BrightFunnel (acquired by Teminus), and MessageMe (acquired by Yahoo!).

Other social media platforms have achieved big success. NextDoor, for example, is a social network for neighborhoods that raised $123 million at a $2.1 billion valuation in May 2019.

Team Background

Brian Gannon - Co-Founder & CEO

Prior to starting Loop, Brian was a computer chip designer at Fujistu (OTCMKTS: FJTSF), a technology equipment and services company. Following that, he was a management consultant for Boston Consulting Group.

He spent eight years at Maxim Integrated (NASDAQ: MXIM), a company that designs, manufactures, and sells circuits. While there, he served as a product manager and helped launch 30 products that shipped more than 400 million units.

In addition, he led Maxim’s acquisition of Mobilyen, a company focused on video compression, and later ran the $100 million business as General Manager.

Brian earned a Bachelor’s degree in Electrical Engineering from the University of Massachusetts and an MBA from MIT.

Sital Mistry - Head of Software

Sital has direct experience working in the mobile technology and social media industries.

He was a software engineer at Hiplogic, one of the first social home screens for smartphones. In addition, he worked at Zynga (NASDAQ: ZNGA), a social game developer, where he managed the software engineering team for Words with Friends, As of 2017, this was the most popular mobile game in the U.S.

Sital earned a Bachelor’s degree in Economics from the University of California, Berkeley.

Ethan Ballweber - Co-Founder & Head of Design

Ethan is an expert in the areas of industrial design and UX.

Before Loop, he worked on numerous consumer products, including the “WIMM,” a smartwatch made by a company called WIMM that was acquired by Google in 2013.

He earned a degree from the Rhode Island School of Design.


Resolute Ventures

A venture capital firm whose portfolio includes Sunrise (acquired by Microsoft), BrightFunnel (acquired by Teminus), and MessageMe (acquired by Yahoo!).