PRIMARI Analytics uses Artificial Intelligence to simplify and improve the way people work.
It’s created a digital analyst named “DAN” that understands natural language and completes assignments in minutes.
Users can e-mail, text, or use their voice to assign instructions to DAN. DAN will immediately translate these instructions into code that software programs and social media platforms can understand and execute.
DAN was created by a team of data experts and serial entrepreneurs with multiple successful exits. The company’s technology advisor is Nasdaq’s cloud architect, and its board members have leadership experience at notable companies like Deloitte, McKinsey, and Johnson & Johnson.
PRIMARI is targeting several large markets. These include:
• Artificial Intelligence: Projected to reach $126 billion by 2025.
• Virtual Assistants: Projected to reach $25 billion by 2025.
• Hyper Automation: Projected to reach $13 billion by 2025.
But the company’s primary target is the 6 million small- and medium-sized businesses in the U.S. This alone represents a $33 billion market.
Within this market, an estimated 95% of employees seek better work tools. That’s because they’re burdened with tight deadlines and too many assignments to complete.
Solutions designed to alleviate these burdens include automation tools and other software programs. But many employees lack the time and technology skills required to use these tools effectively.
DAN, in contrast, doesn’t require any technology skills from the user.
Furthermore, this program doesn’t interfere with a user’s work habits. There’s no learning curve. And it can be used from any device, without the need to download apps, remember passwords, or reconfigure settings. Users simply ask DAN to complete a task, and it’s done.
DAN’s smart technology enables users to assign it tasks related to customer relationship management, accounting, and marketing areas. Because it’s an “always-learning” asset, DAN continuously adds skills and learns additional software platforms.
DAN was developed by PRIMARI shortly after the company launched in October 2018. The company created a minimum viable product version of its technology and is in early discussions with global professional services firms regarding use cases. It plans to start generating revenue this year.
Once on the market, PRIMARI will offer three versions of DAN: one free and two paid.
The first paid version will be the “Professional” model. This will be aimed at giving individuals and small teams access to business skills linked to third-party programs like marketing and accounting platforms.
The second paid version will be the “Enterprise” model. This will include additional platforms that can be customized.